More Joy is a Finnish design company that brings joy to everyday life with its products and services. We are well known for the good design, colors and patterns we print on hometextiles. Our main products are environmentally friendly dishcloths and half-linen kitchen towels, which are also subcontracted to several international customers. We are well known not only for our high quality and fast deliveries, but also for our environmental work.

More Joy Oy was founded in 1997 under the name Kuitukuu, to produce printed textiles that bring joy to everyday life with their patterns. The products and patterns were built as a whole together with the customers. International trade fairs brought in customers from Asia, Europe and the continental United States and 2005 was the time to build the family business into an internationally renowned brand, More Joy. Customers are still the most important part – or should we say – heart of the company.

We want to serve in the best possible way, producing long-life consumer products that will eventually completely decay into new growth energy. The ISO 14001 environmental certificate guides all our operations. We also select each material and color supplier according to precise criteria and the principle of sustainable development. For example, the cellulose fiber used in dishcloths comes entirely from Norwegian FSC-certified forests, and a small amount of cotton is Indian, very short-fiber waste cotton that is not suitable for other textile production. We have also audited our material factories in Europe. Our operations also support biodiversity through partnerships through SLL and WWF.

Our vision is to be the world’s best-known and most environmentally friendly textile printing house, which reduces the need to use disposable products. We export our products to more than 30 countries and produce several well-known license collections.


Environmentally friendly dishcloths

A wonderful way to brighten up everyday life and the day of cleaning


Meet Our Team


CEO & Designer

Having had passion for design and an entrepreneurial spirit since childhood, Susanna started printing her own designs in her grandmother’s basement already when in elementary school. Later on she would study arts and design, and use her knowledge to create products that gave her newfound joy in her everyday chores. She wanted to have a product that would be both beautiful to entice her to clean, but also ecological and durable so as to not damage the beautiful nature around us. Thus she began producing MORE JOY’s dishcloths and kitchen towels from organic materials, and to spread her passion around the world.


Production Manager

Born in the Finnish countryside to a family of woodworkers, Mikko has always had a skill for creating artisan handicrafts. However, he has also had a drive to see more of the world and broaden his skill set, so he has continually studied and improved himself in machinery, production technology and printing methods, both abroad and domestically. Due to his hard work and ingenuity, MORE JOY has been able to produce its products with such high capacity and serve all our customers globally without any delay.